Motion graphics video has a magical power to turn any idea, no matter how difficult or boring, into an attractive, interesting and mind-blowing animation. Motion graphic video is characterized by its ability to convey the desired message in a short time. It simplifies difficult and abstract concepts, making it a preferred choice when producing marketing and explainer videos, presentations, and more. In this article, you will find 6 reasons why you should use motion graphic video and more about it.
What is motion graphic?
Motion graphics is a digital technology that combines images, text, audio, and video, in which the visual elements of graphics or images appear as if they were alive using specialized graphics programs. The process of designing a motion graphic video includes multiple components such as a logo, images, script, and voiceover.
Can I design motion graphics by myself using specialized software?
Due to the complexity of the motion graphics video design process, as it turned out, it may be difficult to undertake the design task yourself, as professional design requires experience in using specialized graphic programs such as Adobe After Effects, Photoshop and Illustrator, and advanced technical skills such as image processing, adding effects, merging and montage. And consistency of colors and lines. You should also think about the type of video you want to produce (advertising-illustrative-educational-intro-etc.) and specifying the platform on which it will be published (Snapchat-Instagram-Facebook-YouTube, etc.), the purpose of the video, and the target audience.
The talented motion graphic designers here will help you reach a unique professional result in the least amount of time.
What is the cost of designing a motion graphic video?
The cost of designing a motion graphic video varies from one project to another. Given the complexity of the video production task, it is not possible to set a single price for all videos. The higher the cost, the higher the project requires. The price of the design is per minute, and therefore the price depends on the length of the video clip and the nature of the tasks that the designer will perform.
How do I choose the right motion graphic designer?
The first thing to look at when choosing a motion graphic designer is what is called a gallery of his previous work. Also, look at the ratings that the designer obtained and the opinions of previous buyers, as well as his profile, which may indicate important information about his experience in the field of graphics and design programs that he is proficient in using. Finally, read the description of the service carefully to know the duration of the video for the price.
The importance of motion graphics:
1. The importance of motion graphics is highlighted by making it easier to display your products and services to the public and followers.
2. And his contribution to clarifying the idea more and entrenching it in the minds of the viewers.
3. It is the most powerful promotional method for marketing services and products and persuading customers to buy your product.
Types of Motion Graphics:
First: illustrative motion graphics
This type’s mission is to simplify a concept by breaking it down into clear snapshots, and it’s an ideal choice when the message you want to communicate is technical, contains a lot of detail, or involves many steps. This video successfully fulfills its mission because it helps the viewer visualize the message in a way that no other form of content can.
Second: promotional motion graphics
A promotional video is a unique marketing tool whose direct goal is to grow sales and increase the conversion rate of viewers into customers. It’s also a fun and engaging new way to talk about a product in an animated format.
Third: emotional motion graphics
The emotional video is based on a powerful story supported by animation. It is used to share an important idea or message, as well as to raise awareness of a sensitive issue, and this can be achieved by using simple graphics to preserve the details of the story without the need for complex designs.
6 reasons to use motion graphic video:
Motion graphic video is a magical way through which you can communicate the idea of your articles, writings, and products to all your customers in a very quick and understandable manner.
1. Clearer communication of information:
This type of video can bring up very complex ideas and explain them in a practical and simple way. A study published on the HubSpot platform showed that the human brain can process graphic content 60,000 times faster than textual content, and this is a sufficient factor that encourages you to rely on these types of videos.
2. Motion videos are the least expensive:
Motion graphic video is a video, but with medium capabilities and a medium cost as well. Where you can design a complete video with simple tools, as it depends on primitive movement in design. This does not mean that the motion graphic video is of poor quality, it depends on the designer himself.
3. The possibility of modification freely and at any time:
In motion videos, you can easily update videos freely at any time you want. All you have to do is enter the free video source, and then you change the sentences that you want to change, as well as change the events, background, colors, or so on.
4. Helps to illustrate studies and charts effectively:
When we talk about motion graphic videos, studies and charts must be mentioned. Who among us would like to read many numbers to study textually? When we talk about numbers, we need pictures, visual content, and charts so that you can quickly and practically explain the idea to you and compare the information.
5. It helps in accurate product characterization:
If you have a product, you must accurately mention all the details of this product, as well as clarify the defects and features, and certainly the available colors, etc., so that the customer can make sure that this product matches what he really needs. This is not done by texts and explanation in writing. When you make a motion graphic video that shows the shape of the product in 3D and the actual colors of the product on nature. You will certainly notice an increase in sales because the buyer now sees the product as if it is in front of him and he can adequately judge it before buying.
6. The most
